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![]() Create a Google My Business accountįirst and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. Here are 13 ways you can turn your Google Business Profile into a 24/7 marketing and lead generation tool for your local business. Now that you see that optimizing your Google Business Profile is the key to getting found in local search, standing out above competitors, and winning customers online, it’s time to get to work on doing just that. #Google my business customer service how toHow to optimize your Google Business Profile Plus, you can track clicks to your website, appointment, or menu link using UTMs and Google Analytics. But with an optimized Business Profile through your Google My Business account, consumers can discover you in keyword searches, call you, visit your website, research your products and services, view/contribute FAQs, request a quote, book an appointment, make a reservation, and more. They can find out where you are located and read your reviews-if they know to search your business name in the first place (creative business name ideas here!). #Google my business customer service freeOptimizing your Business Profile can help your business to rank higher on Google Maps and on the first page of Google Search results like these.Īre you missing opportunities to rank? Get a free SEO audit with the LOCALiQ Website Grader! Convert more customersĪ regular Google Business Profile alone doesn’t offer much in the way of acquiring customers. And higher rank, as you know, means more visibility and engagement with your business. Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results. Google’s algorithm for ranking Business Profiles does not just consider proximity and relevance but also activity and quality of information. Why? Because the information in search results pages themselves is fully answering their questions, resulting in “zero-click searches.” With potentially more consumers interacting with your businesses through your Google Business Profile than your website, you’ll want that profile to be optimized for quality engagement and conversions. More and more, consumers are entering and exiting Google without going to any other website. The comparison above makes it clear that an optimized Business Profile on Google helps consumers to choose your business over competitors, but there are other benefits to optimizing your Business Profile for effective local marketing. Why you need to optimize your Google Business Profile This diagram doesn’t encompass all of the features of an optimized Google Business Profile, but it does give you an idea of how much more attractive and engaging an optimized profile is. Here, Carl’s Google Business Profile is a short box, but Ernie’s Business Profile would show even more when you scroll. To help you visualize what you’re striving for and why, let’s take a look at a mockup of an incomplete Google Business Profile versus a complete and optimized one. ![]() What does an optimized Google Business Profile look like?īefore we get into the strategies, let’s make sure we’re on the same page about what an optimized Business Profile looks like and why you need one. Note: The more familiar term “Google business listing” is officially known by Google as your Business Profile, so we’ll be using “Business Profile” throughout this post. With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had.
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